IMAX

Outdoor

Posters

Social media

Adored by their Comic-Con fan base, IMAX was leaking market share to big cinema chains by around 10% year-on-year. Data indicated that while fans still recognised IMAX as the number one destination, with all the competition they had simply forgotten what made it a unique experience.

This campaign was to simply remind the audience that unless they were sat in front of the world's biggest screen, they were settling for a smaller experience.

Sales rose to a four-year high within the first quarter and free in-store posters went to a third reprint.